One yr after asserting the Cisco 360 Associate Program, it’s unbelievable to see how far we’ve come.
What started as a daring imaginative and prescient to redefine how Cisco companions have interaction, develop, and win collectively has turn into a actuality — formed by your belief, your suggestions, and your dedication to serving to clients succeed.
That collective vitality was on full show at Cisco Associate Summit 2025, which exceeded each expectation. The vitality was electrical, the conversations have been significant, and the sense of shared goal was simple.
Earlier than we glance forward, I wish to pause and say thanks.
Our ecosystem — resellers, distributors, service suppliers, advisors, builders, and consultants — represents the total energy of Cisco partnership. Each one among you performs a component in delivering buyer outcomes and creating worth that lasts.
Redefining What Partnership Means
Once we got down to construct this program, we didn’t simply wish to modernize incentives or rename tiers. We wished to redefine what engagement means.
It’s not about transactions — it’s about constructing companies, evolving practices, and delivering significant outcomes.
And what makes this journey actually distinctive is that we’ve performed it collectively.
From Associate Govt Exchanges to advisory boards, surveys, and greater than 1,000 companion 1-to-1 conferences — your enter has guided each choice. Each dialogue, every bit of suggestions helped make this program stronger, easier, and extra aligned to the way you do enterprise in a fast-moving, AI-driven market.
Our Subsequent Chapter: Profitability, Predictability, and Development
Finally yr’s summit, we made three guarantees: time, safety, and partnership — and we’ve delivered on each.
Time: 15 months. 12 months in with 3 extra to go.
Safety: We promised to guard your investments, and we did.
Partnership: The co-design has been unprecedented!
This yr, we’re constructing on that basis with three new commitments:
Profitability you’ll be able to plan for. Predictability you’ll be able to belief. Development you’ll be able to depend on.
Profitability stays our shared precedence — and it’s stronger than ever.
With VIP 46, we’ve delivered the richest product rebate cycle in this system’s historical past throughout Campus Refresh, AI, Safety, and Collaboration. And this momentum doesn’t cease right here. The identical profitability logic continues within the Cisco Associate Incentive, launching January 2026, the place 87% of VIP 46 SKUs will earn the identical or extra underneath the brand new mannequin.
This subsequent chapter brings VIP, CSPP, and Lifecycle collectively into one easy, predictable framework that rewards development throughout the total buyer lifecycle — Land, Undertake, Increase, and Renew — guaranteeing companions can plan confidently and revenue much more because the AI period accelerates. You’ll be able to discover your potential utilizing the Cisco Associate Incentive Estimator.
We’re additionally unlocking new profitability by way of Premium Companies in collaboration with Cisco CX — giving companions new methods to ship proactive, predictive, and customized AI-driven help that strengthens buyer relationships and expands recurring income.
If profitability is what you earn, predictability is how you propose.
Your Associate Worth Indexes at the moment are reside and monitoring, and every part you’ve achieved since August counts by way of July 2027 — supplying you with full visibility into how your actions right this moment form your rewards tomorrow. You’ll be able to monitor progress and insights within the enhanced Associate Expertise Platform (PXP).
Predictability additionally means having a whole view throughout Cisco’s increasing portfolio. That’s why we’re integrating Splunk into the Cisco 360 Associate Program, making a unified expertise that connects observability, safety, and AI-powered infrastructure underneath one mannequin.
After which there’s development — the pure consequence of confidence and functionality.
The Cisco 360 Associate Program rewards companions who spend money on enablement and innovation. It additionally helps you differentiate available in the market with new designations, highlighting your experience and buyer impression.
We’re backing that differentiation with important advertising investments — new branding toolkits, marketing campaign belongings, and demand-generation applications designed that will help you stand out, attain new clients, and develop quicker.
Constructed on Belief. Prepared for the AI Period.
AI is remodeling every part, and agility is what units nice ecosystems aside. That’s why I’m so pleased with our new subsequent technology of Specializations — Safe Networking and Safe AI Infrastructure — which acknowledge companions who’re main with innovation and delivering measurable outcomes within the AI period.
We additionally launched new bonus alternatives, coming later within the yr, inside the Cisco Associate Incentive — rewarding each Subsequent Gen Specializations and Cross-Promote enlargement — as a result of your development is our development.
To discover all Associate Summit bulletins, click on right here.
What Comes Subsequent
The Cisco 360 Associate Program has all the time been about one factor — creating a whole, agile ecosystem the place all companions, from resellers to MSPs — distributors to builders, play a significant position in driving innovation and delivering outcomes that matter.
And as we depend all the way down to launch, there’s much more to sit up for.
We’re increasing this system with new Associate Worth Indexes that acknowledge each side of Cisco’s companion neighborhood. Quickly, we’ll introduce a Mass-Scale Infrastructure Worth Index, giving companions the size and architectural alignment to guide in AI-ready outcomes.
We’re additionally including Worth Indexes for Distributors, Advisors, and Builders — highlighting the distinctive contributions of each companion sort and reinforcing that each position on this ecosystem counts.
Listed below are three easy methods to maintain your momentum going:
- Use the Cisco Associate Incentive Estimator to discover your earnings potential and join together with your Associate Account Govt to discover methods to extend your profitability.
- Log into PXP to trace your progress, enhance your Worth Index, and entry advertising and enablement instruments.
- Reap the benefits of new advertising and branding sources to showcase your experience and develop quicker.
The Cisco 360 Associate Program carries your signature. It displays your suggestions, your collaboration, and our shared perception that once we transfer collectively as one agile companion ecosystem — energy meets goal.
Thanks for serving to us construct one thing extraordinary.
With simply three months to go earlier than the Cisco 360 Associate Program formally launches, the momentum is simple. Each perception, each collaboration, each shared win has introduced us to this second — and the perfect remains to be forward.
We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!
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