Maya Angelou as soon as stated “a hero is any particular person actually intent on making this a greater place for all folks” and when she stated that, I can solely assume she had Australian TikToker and micro influencer Tennilles_deals in thoughts.
Who precisely is Tennilles_deals? Firstly, she’s the Mom Teresa of Aussie supermarkets. Secondly, I don’t know something about her personally as a result of this savvy queen isn’t advertising herself like your common influencer. She lets her work converse for itself.
The work in query? Weekly uploads of POV-style movies the place Tennille meticulously goes via main supermarkets to indicate you what’s on particular that week. Her soothing voice and regular hand shepherds you thru a sea of yellow value tags. It’s detailed work, thoughtful and crucial.
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A deep disgrace I used to harbour is that I might wait by my cellphone each Monday at 5pm for the Coles and Woolworths catalogues to drop. Wednesday was much more particular. That’s Aldi catalogue day and nothing can rival the sensation of a distinct segment European snack or a brand new energy cleansing software with a 75% low cost.
For me, wanting via a grocery store catalogue produces a frisson I’ve solely ever skilled whereas scouring the Royal Easter Present showbag booklet as a baby of the early 2000s. The joy I felt working my finger over every lolly listed within the $15 (barely offensively named) Mega Sumo Bag. The burden choosing between Wonka or Wizz Fizz as a result of I knew mum wouldn’t let me get each. A grocery store catalogue presents the identical thrill: an anticipation of what might quickly be yours.
However the days of flipping via paper catalogues are properly and really over. That’s why Tennilles_deals is so essential, giving us tight, three-minute movies that present us with a 360 view of every product: a strolling, speaking catalogue. We’re within the fight zone of the Woolies and Coles duopoly together with her and he or she is defending us, guiding us via every aisle. She is our mum. We’re her youngsters.
And I’m not alone within the admiration I’ve for this lady. There’s a purpose Tennilles_deals has amassed virtually 100,000 followers. She presents the folks one thing the mega-chain supermarkets might by no means: a personable contact; an area the place cash-strapped Aussies can vent about price-gouging.
One in all her movies concerning the value of additional virgin olive oil begins a debate within the feedback. Kerry from Tamworth says she remembers when it was solely $7; we love react Kerry’s remark in solidarity. She will not be alone. We aren’t alone. Barry from Wagga Wagga voices outrage on the Cadbury chocolate block deal. We agree that two for $10 is ridiculous and we bear in mind the less complicated $3 block days. Barry then says one thing out of the blue about his scorching cousin, however we ignore it as a result of we agreed concerning the chocolate factor and we don’t have to go any additional.
The impact of cozzie livs offers the typical Australian concern when coming into a grocery store. Gone are the times once I would enter a retailer with no checklist and a finite plan of what to buy. Having the chance to see that I can get 5 Chobani pots for $10 soothes me. As do the gently encouraging phrases of Carol from Damaged Hill: “Don’t cross up that Chobani deal.” It means I can enter a Woolies free from the nervousness that I’ll go over funds in pursuit of defending my intestine microbiome.
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What Tennilles_deals is doing is constructing group. “Australian of the yr,” one TikToker feedback beneath her “Woolworths half value objects noticed in retailer this week 29/7/25” put up – and I couldn’t reply with three fireplace emojis faster if I attempted.
Sadly, nominations for 2026 Australian of The Yr are closed, so my solely approach to present my respect is by way of this very public essay. Maintain doing the Lord’s work, Tennille. The folks love you and the folks want you. You’re the actual deal.
